This is a dealer-only album that salespeople used. This was not handed out to customers, but kept as a dealer-only item. The book contains resources for promoting the local dealership and incentives to entice salespeople to sell cars.
One of the items inside the binder is a 39-page catalog of merchandising materials. This catalog includes gifts/incentives which are "lifestyle" items like belt buckles, dash plaques, jewelry, desk accessories, watches, clocks, towel,cups, luggage, clothes, cameras, golf equipment, balloons, and more. It also includes dealership promotional materials like wall signs, key chains, showroom license plates, match books, rulers, and more. It also includes a planning calendar for incentives and promotions. Behind that is a calendar for planning merchandising activities.
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