The introduction states that "This album will help you leverage that brand equity by providing a host of motorsports information, including complete schedules of motorsports events in which Chevrolet is involved through 1997 to share with your customers. You will also find guidelines for planning and staging effective motorsports events and activities at your dealership-promotions that are sure to enhance your image among motorsports enthusiasts in your community." The album explains how to promote perfomrance/motorsport on an oingoing basis by creating performace deor, displaying motorsports publications, and selling collectibles. You'll see black and white pictures of racing vehicles that are available to come to the local dealership, including NASCAR cars and trucks, perfromace vehicles, and even a concept. There are tabs for Chevy Motorsports catalogs and race calendar, but none are included. Learn to coordinate with nearby events. Buy now to own this truly rare piece of Chevy memorabilia.